View Filters Are Applied In What order? Google Analytics Quiz

ANSWER: Sequential order

View filters are an essential part of Google Analytics that allows you to modify and analyze data from various perspectives.

They enable you to exclude or include data based on specific parameters, such as geography, device type, and other dimensions.

However, when applying multiple filters to a view, the question arises about the order in which they are applied.

In this article, we’ll explore how view filters are applied in sequential order and why it matters.

Understanding the Sequential Order of View Filters

View filters in Google Analytics are applied in a sequential order, meaning that the data goes through each filter in the order they are listed.

The first filter on the list is applied first, and the data is modified accordingly.

The second filter is then applied to the modified data from the first filter, and so on, until all the filters on the list are applied.

For example, if you have three filters in a view, the first filter is applied first, then the second filter is applied to the modified data from the first filter, and finally, the third filter is applied to the data modified by the first two filters.

Importance of Understanding the Order of View Filters

Understanding the sequential order of view filters is crucial because it affects the data you see in your reports.

Filters can either exclude or include data, and the order in which they are applied can affect the result.

Applying filters in the wrong order can result in inaccurate or incomplete data.

For instance, suppose you have two filters, the first filter excludes traffic from a particular country, and the second filter includes traffic from a specific device type.

If you apply the filter that includes traffic from a specific device type before the filter that excludes traffic from a specific country, you might end up including traffic from the excluded country that uses the specific device type.

To avoid this kind of scenario, it’s important to understand the order of the filters and the effect they have on the data.

Creating an Effective Filter Sequence

When creating a filter sequence, it’s important to consider the order of the filters and their effect on the data.

Here are some tips to help you create an effective filter sequence:

1. Start with Filters that Exclude Data

Filters that exclude data should always come first in the sequence.

This is because they remove data that you don’t need, which reduces the amount of data that you need to process.

For example, you might want to exclude data from a particular country or region, exclude spam traffic, or exclude internal traffic.

Starting with filters that exclude data helps to ensure that you’re working with a cleaner dataset.

2. Follow with Filters that Include Data

After excluding unwanted data, the next step is to include the data that you want to analyze.

For instance, you might want to include traffic from a particular device type, traffic from a specific source, or traffic that meets specific criteria.

Filters that include data should come after filters that exclude data.

3. Use Multiple Filters with Caution

When using multiple filters, it’s important to be cautious because the order of the filters affects the result.

Applying filters in the wrong order can result in inaccurate or incomplete data.

Therefore, it’s essential to test your filter sequence to ensure that it’s producing the desired results.

You can use the “Verify this filter” option in the filter configuration to test the filter and verify the results.

4. Document Your Filter Sequence

Lastly, it’s important to document your filter sequence to make it easier to understand and update in the future.

Documenting your filter sequence helps to ensure that others can understand your process and can help you troubleshoot if necessary.


View filters in Google Analytics are applied in sequential order, meaning that the order in which they are listed in the view settings matters.

This means that it’s important to carefully consider the order in which you apply filters to your views, as it can have a significant impact on the accuracy and usefulness of your data.

Remember that while filters can be a powerful tool for analyzing data in Google Analytics, they should be used with care and consideration.

Always test your filters thoroughly before applying them to your data, and consider the potential impact that they may have on your reporting.

By understanding the order in which view filters are applied, you can ensure that your Google Analytics data is accurate, useful, and actionable.

With this knowledge, you’ll be able to make better-informed decisions and gain deeper insights into the behavior of your website visitors, helping you to improve your online presence and achieve your goals.

Follow Me
Latest posts by Matt (see all)
Angel number synchronicity 2023